BSMGROUP · Digital services

Search & contextual advertising

Google Ads and Yandex Direct campaigns, from audience research to inquiry analysis.

Our approach

Media planning
Campaign launch
Analytics & optimization

What is Google Ads / Yandex Direct keyword advertising?

Contextual advertising optimization is one of our core services. We mainly work with companies that want to attract online inquiries and convert them into sales.

We use Google Ads and Yandex Direct across advertising formats and networks to promote ecommerce, services and corporate websites.

What does each plan offer?

Effective advertising

We study websites, markets and competitors to create effective advertising for your products.

Low costs

We use specialized systems to reduce your costs.

Focus on results

We create advertising and measure its performance to help clients remain satisfied and competitive.

Traffic growth

We aim to increase traffic and strengthen your product’s social media presence.

Increasing sales

Increasing inquiries and phone calls by bringing more visitors to your website.

Professional analytics

Website analytics and in-depth research into competitors’ advertising campaigns.

Reducing irrelevant inquiries

We monitor irrelevant traffic and keywords.

Effective keywords

Selecting effective keywords based on target audience analysis.

In-depth analytics

Price analysis and visitor activity monitoring, 24 hours a day, 7 days a week.

Adjusting the evaluation system

Adjusting the evaluation system and optimizing budget spending.

Website activity monitoring

If the website has a problem, its availability should be monitored and advertising paused.

Incoming call tracking setup

Call tracking helps monitor incoming calls and identify the keywords that generated them.

Partner documents and training certificates of our team.

Vibe Coding Development competency

1C-Bitrix Gold Partners

1C-Bitrix implementation program participant

Certified 1C-Bitrix24 Partners

Certified Google Ads Partners

Certified Roistat Integrator

Certified Yandex Direct Partner

1C-Bitrix24: Online Store + CRM

Business Process Automation

Building a Support Department

Online Sales in Bitrix24

Cowork/Code Sales Guide

BitrixGPT + Marketplace Subscription Sales Guide

Website Promotion and Marketing

Integration with 1C

Composite Site Technology

Multisite Management

Hosting Provider Course

Business Processes

Vue.js and Bitrix Framework

Bitrix24 Sales Manager

Analyst

Bitrix24 CRM: Fundamentals

Digital Workspace Automation

No-code in Bitrix24

CRM Marketing in Bitrix24

Sales Intelligence in Bitrix24 CRM

Installation and Configuration

Administrator: Fundamentals

Administrator: Modules

Administrator: Business

Bitrix Framework Developer

Bitrix24 Administrator: On-Premise Edition

Client Requests Application

Bitrix24 Partner Fundamentals

Content Manager

Media plan preparation

Our coordinator will contact you and arrange a meeting to develop a media plan together:

We estimate customer numbers and cost per click;
We allocate the budget across advertising campaigns.
We allocate budgets based on audience interests, geography and demographic characteristics;
Defining website priorities and the most important target actions;
Defining KPIs to develop an ecommerce service plan;
We define the terms, agree on the price and sign an agreement.

Advertising campaign development

Building a keyword structure based on phrases and website sections;
Advertising launch and content creation;
Developing metrics and goals;
Developing the search structure for advertising networks;
Creating or editing advertisements;
Audience segmentation and selection, defining and analyzing user impressions;
Automatic correction system setup.

Comprehensive configuration

Depending on your plan, additional configuration options are available:

Automated system setup and website connection;
Call tracking setup;
Bitrix24 CRM setup;
A personal account area with a custom visual design;
Roistat integration;
Setting up website personalization services;
Creating banners and advertisements and setting up Yandex Market.

Website reliability

Implementing important improvements for the Georgian market based on testing;
Adjusting the necessary details and allocating the budget;
Reporting on work completed during campaign development;
Advertising launch.

Effective solutions for Georgia

Performance metrics (CTR, CPC, CPA);
Budget control;
Website reliability and technical monitoring;
Budget monitoring and optimization (ROI, ROAS, LTV);
Monthly advertising reports and communication with your account manager;
We update your website to publish promotions, offers and other important marketing changes;

Audit and analytics

Our specialists review your website, provide feedback, analyze it in depth and research your audience’s interests. At this stage, you receive:

Collecting statistics for preliminary analysis and calculations;
Developing the campaign’s keyword structure;
Promotion of advertisements and campaigns.

Financial guarantees

A fixed service fee for the full period, as agreed in the contract
Transparent service pricing and budgets
Responsibility at every stage, with work defined in the agreement, including VAT.

Contractual guarantees

Transparent agreement terms
Monthly reports on completed work and daily online advertising reports
Meeting project deadlines
We provide reports and access to analytics
Confidential information is protected

Technical guarantees

We focus on in-depth analytics, metrics and transparent budgets.
We focus on relevant work and resolve technical problems promptly.
We create the conditions you need to stay in control of the project.
We prepare monthly reports and budgets and discuss plans for the following month.

Which platform is better: Google or Yandex?

Different platforms have different audiences. Choose the channels that fit your business strategy, where you have relevant experience and can achieve better returns.

Can I view the website analytics?

Yes. We always give clients access to Yandex Metrica and Google Analytics.

Will we receive website development reports?

Yes. Our specialists prepare monthly reports because regular reporting is an important foundation for trust and cooperation.

I have heard about Yandex advertising. Is it expensive?

Yandex advertising can cost more than some other formats. In return, it can place your offer prominently in relevant search results and bring interested visitors to your website.

Companies and projects we work with.

Case studies

VR HOLDING — Krtsanisi Club

#Apps & automation

We developed an app, connected it with the residents’ Telegram chat and automated services for VR Krtsanisi Resort Residence.

About the project

Krtsanisi Club is a digital platform for residents, property management and service teams. One Telegram Mini App brings together everyday residential services, property listings and specialist services.

Resident and property management services

Residents can view service charges and payment history, submit payment confirmations and send requests to property management with photos. They can track progress, leave comments and rate the resolution. Staff have tools for handling requests, maintaining registers, publishing announcements and managing access.

Bookings, property and services

We built sports court booking with time selection, rescheduling, cancellation, notifications and a dedicated reception dashboard. The platform also includes rental and sales listings, viewing appointments, specialist services, residential announcements and events with participant registration.

Residents’ chat and moderation

We connected the Telegram chat with the app: relevant requests are directed to the appropriate sections, while approved property listings can be published and updated in the chat. A moderation bot supports community rules, spam protection, warnings and escalation to administrators.

Automation and four languages

We implemented automatic charge generation, payment and booking reminders, status notifications and request deadline monitoring. The interface supports Georgian, English, Russian and Ukrainian, with automatic translation of user descriptions into the selected language.

Residents can access the complex’s services in one app, while staff share a workspace for requests, bookings and communication.

Case studies

LTB — furniture materials

#CRM implementation

CRM implementation for LTB, a supplier of furniture materials and components.

About the project

LTB was founded in 2004. It offers a wide range of furniture materials and components, a field in which customers need information about suitable products and clarification of the details of their enquiry.

CRM implementation

BSMGROUP’s project for LTB covers CRM implementation. These systems help organise customer relationships and make information about interactions available within a shared structure.

CRM for a furniture materials supplier

When working with materials and components, CRM helps retain the context of an enquiry: what a customer is interested in and which questions have already been discussed. A communication history is useful when resuming a conversation or handling repeat enquiries for new projects.

Case studies

DOMINO — a major DIY hypermarket in the region

#CRM implementation

A CRM project for DOMINO, a brand offering building, renovation, home improvement and gardening products.

About the project

DOMINO is a brand and registered trademark of Terminal West Trading LLC. Operating since 2015, the company offers products for living and working spaces, from construction and renovation to home improvement and gardening.

CRM implementation

BSMGROUP’s work for DOMINO covers CRM implementation. These systems are designed to manage customer relationships and organise information about customer enquiries.

CRM in retail

With a varied product range, shoppers’ enquiries can differ considerably. CRM helps retain a communication history and put each new enquiry in the context of earlier conversations. In retail, it is a tool for working systematically with customer information.

Case studies

MIDEA — a leading global appliance and HVAC brand

#CRM implementation

A CRM project for Midea, an international technology group working in home appliances and HVAC.

About the project

Midea Group was founded in 1968 in Guangdong, China. The company works in home appliances, heating, ventilation and air conditioning systems, robotics and smart logistics.

CRM implementation

BSMGROUP’s work for Midea covers CRM implementation. A customer relationship management system is a tool for organising enquiries and information about customer communications.

CRM for appliances and HVAC

Customers in this industry enquire about different equipment categories. CRM helps retain the context of those enquiries and the history of conversations. For a company with a broad product range, it offers a practical way to structure customer information and handle requests consistently.

Case studies

RETCO — website design & development

#Website creation

We developed RETCO’s corporate website and designed its interface.

About the project

RETCO is an electrotechnical company based in Rustavi, working with energy infrastructure in Georgia. We developed the company’s website and designed its interface.

Website design

We designed the pages and interface to present RETCO’s services and completed projects. The design brings together text, imagery and navigation in a consistent structure.

Corporate website development

We built a website with sections covering the company’s activities, services and products, completed projects, news and contacts. Visitors can explore RETCO’s work and find how to contact the company.

Visit the RETCO website ↗