Marketing
SEO or search ads: where to start in Georgia
Choose SEO, Google Ads or Yandex Direct for a business in Georgia. Match demand, languages and landing pages, then measure qualified inquiries.
Read the guideBSMGROUP · Digital services
SEO services in Georgia
Improve your website's technical quality and content so customers can find your business in search. We work with Georgian, English and Russian pages.
What we connect
- Search and customer intent
- A query and the right page
- A visit and an enquiry
15 years in digital projects
What the audit reveals
Find the gaps and set priorities: what needs to change so your website answers customer searches better.
Technical foundationAre technical issues getting in the way of search and usability?
- Indexing, robots.txt and sitemap
- Duplicate and broken pages, redirects
- Speed and mobile usability
Search demandWhat do customers need, and which pages should answer them?
- Region, language and business goals
- Query groups and matching pages
- Competitors and content gaps
Pages and enquiriesDoes each page help visitors choose and contact you?
- Structure, headings and descriptions
- Content and the contact journey
- Analytics and enquiry measurement
How we work
Each stage has a clear deliverable. Scope and priorities are agreed before work begins.
Audit
Record the starting point and identify issues.
Plan
Choose pages, queries and the order of work.
Implementation
Fix technical issues and develop content.
Reporting
Show completed work and changes in metrics.
What you receive from the SEO work
Scope is agreed after the audit. Completed work must be verifiable: which page changed, why, and what should be measured?
- Audit — issues, examples, priorities and an owner; keyword research — queries by language and their assignment to pages.
- Implementation — agreed technical fixes, page titles, descriptions, content and internal links.
- Report — completed changes, indexing status, search visits and contact actions; a button click is recorded separately from a received inquiry.
- Access — search and analytics accounts remain under the client’s control; permissions needed for collaboration are agreed separately.
What we measure
Agree metrics around your business goals and track how they change over time.
Visibility
Page indexing and positions for agreed queries.
Organic traffic
Search visits by page and language.
Enquiries
Enquiries and customer contact actions.
Plans
Based on search rankings
Reaching the top 10 in Yandex and Google search results.
- KPI: search rankings
- Timelines are agreed after the audit
- Pricing: fixed
- Financial guarantees are set out in the agreement
from 576.46 USDper month
Based on traffic
The work aims to attract more website visitors.
- KPI: traffic
- Timelines are agreed after the audit
- Pricing: fixed
- Financial guarantees are set out in the agreement
from 960.76 USDper month
VIP
Payment after reaching top search positions or increasing visitor numbers
- KPI: search rankings and/or traffic
- Timelines are agreed after the audit
- Pricing: fixed, per visit or inquiry
- Financial guarantees are set out in the agreement
from 2,305.83 USDper month
Prices exclude VAT.
Saved official exchange rate: 2026-10-08 · National Bank of Georgia
Additional offers and conditions
Looking for discounts? See our offers
Special discounts for our clients
up to 20%
For trust
Pay for 3, 6 or 12 months upfront and receive a 10%, 15% or 20% discount.
up to 40%
For the solution
Changing your website developer can be difficult. Clients who switch to our team receive a 40% discount.
115.29 USD
Sign a website development agreement and pay within 2 weeks to receive a 115.29 USDdiscount.
up to 25%
For independent work
Start technical improvements to your website and reduce your monthly subscription fee by 25%.
Frequently asked questions
About scope, languages and timelines.
When will we see results?
Timelines are agreed after the audit. Progress depends on the website, competition and search engines.
Can you work with three languages?
Yes. Georgian, English and Russian pages are matched to relevant queries and the target region. Scope is agreed in advance.
What is included in a plan?
The exact scope, priorities and reporting are set out in the proposal and agreement.
Discuss your website's SEO
Share your website and goal: which services, region and languages matter to your business?
Agency projects
Projects
Companies and projects we work with.
Case studies
VR HOLDING — Krtsanisi Club
We developed an app, connected it with the residents’ Telegram chat and automated services for VR Krtsanisi Resort Residence.
About the project
Krtsanisi Club is a digital platform for residents, property management and service teams. One Telegram Mini App brings together everyday residential services, property listings and specialist services.
Resident and property management services
Residents can view service charges and payment history, submit payment confirmations and send requests to property management with photos. They can track progress, leave comments and rate the resolution. Staff have tools for handling requests, maintaining registers, publishing announcements and managing access.
Bookings, property and services
We built sports court booking with time selection, rescheduling, cancellation, notifications and a dedicated reception dashboard. The platform also includes rental and sales listings, viewing appointments, specialist services, residential announcements and events with participant registration.
Residents’ chat and moderation
We connected the Telegram chat with the app: relevant requests are directed to the appropriate sections, while approved property listings can be published and updated in the chat. A moderation bot supports community rules, spam protection, warnings and escalation to administrators.
Automation and four languages
We implemented automatic charge generation, payment and booking reminders, status notifications and request deadline monitoring. The interface supports Georgian, English, Russian and Ukrainian, with automatic translation of user descriptions into the selected language.
Residents can access the complex’s services in one app, while staff share a workspace for requests, bookings and communication.
Case studies
LTB — furniture materials
CRM implementation for LTB, a supplier of furniture materials and components.
About the project
LTB was founded in 2004. It offers a wide range of furniture materials and components, a field in which customers need information about suitable products and clarification of the details of their enquiry.
CRM implementation
BSMGROUP’s project for LTB covers CRM implementation. These systems help organise customer relationships and make information about interactions available within a shared structure.
CRM for a furniture materials supplier
When working with materials and components, CRM helps retain the context of an enquiry: what a customer is interested in and which questions have already been discussed. A communication history is useful when resuming a conversation or handling repeat enquiries for new projects.
Case studies
DOMINO — a major DIY hypermarket in the region
A CRM project for DOMINO, a brand offering building, renovation, home improvement and gardening products.
About the project
DOMINO is a brand and registered trademark of Terminal West Trading LLC. Operating since 2015, the company offers products for living and working spaces, from construction and renovation to home improvement and gardening.
CRM implementation
BSMGROUP’s work for DOMINO covers CRM implementation. These systems are designed to manage customer relationships and organise information about customer enquiries.
CRM in retail
With a varied product range, shoppers’ enquiries can differ considerably. CRM helps retain a communication history and put each new enquiry in the context of earlier conversations. In retail, it is a tool for working systematically with customer information.
Case studies
MIDEA — a leading global appliance and HVAC brand
A CRM project for Midea, an international technology group working in home appliances and HVAC.
About the project
Midea Group was founded in 1968 in Guangdong, China. The company works in home appliances, heating, ventilation and air conditioning systems, robotics and smart logistics.
CRM implementation
BSMGROUP’s work for Midea covers CRM implementation. A customer relationship management system is a tool for organising enquiries and information about customer communications.
CRM for appliances and HVAC
Customers in this industry enquire about different equipment categories. CRM helps retain the context of those enquiries and the history of conversations. For a company with a broad product range, it offers a practical way to structure customer information and handle requests consistently.
Case studies
RETCO — website design & development
We developed RETCO’s corporate website and designed its interface.
About the project
RETCO is an electrotechnical company based in Rustavi, working with energy infrastructure in Georgia. We developed the company’s website and designed its interface.
Website design
We designed the pages and interface to present RETCO’s services and completed projects. The design brings together text, imagery and navigation in a consistent structure.
Corporate website development
We built a website with sections covering the company’s activities, services and products, completed projects, news and contacts. Visitors can explore RETCO’s work and find how to contact the company.
Visit the RETCO website ↗