Analytics
Web Analytics Event Plan: Clicks, Inquiries and Sales
Define what each website event proves. Separate messenger opens, confirmed inquiries and sales, then test parameters and repeated actions.
Read the guideBSMGROUP · Digital services
Connected digital development
Website, marketing, CRM and analytics: we connect the tools into one business system.
Our approach
- Website & content
- Advertising & SEO
- CRM & analytics
We have extensive experience in integrated business development. We use digital technologies to develop and promote brands, support clients’ goals and help resolve problems promptly.
Website development
We create quality websites based on customer and competitor research.
We consider both business and user needs, rely on in-depth analytics and create products that fit the agreed goals.
15
years of experience
Web
Structure and development
Website promotion through SEO
We research useful information and key requirements for sales.
We optimize content, identify your target audience and improve internal and external technical aspects of the website to support the project’s growth.
15
years of experience
SEO
Audit and work plan
Google Ads / Yandex Direct keyword advertising
We use Google Ads and Yandex Direct to reach the target audience and analyze campaign statistics to optimize the budget.
We develop social media channels, connect with potential customers and build brand loyalty.
15
years of experience
Ads
Campaign configuration
CRM implementation
We help businesses integrate CRM efficiently into their processes to simplify management.
15
years of work experience
CRM
Implementation and integrations
We implement transparent analytics
We connect professional analytics to track and understand each step of the customer journey.
15
years of experience
Data
Events and reports
Achievements
Partner documents and training certificates of our team.
Vibe Coding Development competency
1C-Bitrix Gold Partners
1C-Bitrix implementation program participant
Certified 1C-Bitrix24 Partners
Certified Google Ads Partners
Certified Roistat Integrator
Certified Yandex Direct Partner
1C-Bitrix24: Online Store + CRM
Business Process Automation
Building a Support Department
Online Sales in Bitrix24
Cowork/Code Sales Guide
BitrixGPT + Marketplace Subscription Sales Guide
Website Promotion and Marketing
Integration with 1C
Composite Site Technology
Multisite Management
Hosting Provider Course
Business Processes
Vue.js and Bitrix Framework
Bitrix24 Sales Manager
Analyst
Bitrix24 CRM: Fundamentals
Digital Workspace Automation
No-code in Bitrix24
CRM Marketing in Bitrix24
Sales Intelligence in Bitrix24 CRM
Installation and Configuration
Administrator: Fundamentals
Administrator: Modules
Administrator: Business
Bitrix Framework Developer
Bitrix24 Administrator: On-Premise Edition
Client Requests Application
Bitrix24 Partner Fundamentals
Content Manager
15 years of experience
BSMGROUP offers a full digital development cycle: website creation, SEO, Google Ads, Yandex Direct, SMM, CRM implementation and transparent analytics, supported by research and experience.
- Integrated digital development
- Professional execution
- Expertise and in-depth analytics
- A systematic approach
- Transparent pricing
Specialists
Project Manager
Oversees projects, communicates with clients and makes sure work is completed efficiently and on time.
SEO specialist
Prepares technical requirements for designers and developers and oversees SEO-related technical issues.
Art Director
Oversees the visual concept and establishes design guidelines.
Designer
Creates website designs that communicate visually with users.
Google Ads / Yandex Direct advertising specialist
Develops advertising campaigns to sell your products and services.
Developer
Works on website code and monitors the quality and performance of connected analytics systems.
Content Manager
Creates quality content to communicate effectively with your audience.
Projects
Companies and projects we work with.
Case studies
VR HOLDING — Krtsanisi Club
We developed an app, connected it with the residents’ Telegram chat and automated services for VR Krtsanisi Resort Residence.
About the project
Krtsanisi Club is a digital platform for residents, property management and service teams. One Telegram Mini App brings together everyday residential services, property listings and specialist services.
Resident and property management services
Residents can view service charges and payment history, submit payment confirmations and send requests to property management with photos. They can track progress, leave comments and rate the resolution. Staff have tools for handling requests, maintaining registers, publishing announcements and managing access.
Bookings, property and services
We built sports court booking with time selection, rescheduling, cancellation, notifications and a dedicated reception dashboard. The platform also includes rental and sales listings, viewing appointments, specialist services, residential announcements and events with participant registration.
Residents’ chat and moderation
We connected the Telegram chat with the app: relevant requests are directed to the appropriate sections, while approved property listings can be published and updated in the chat. A moderation bot supports community rules, spam protection, warnings and escalation to administrators.
Automation and four languages
We implemented automatic charge generation, payment and booking reminders, status notifications and request deadline monitoring. The interface supports Georgian, English, Russian and Ukrainian, with automatic translation of user descriptions into the selected language.
Residents can access the complex’s services in one app, while staff share a workspace for requests, bookings and communication.
Case studies
LTB — furniture materials
CRM implementation for LTB, a supplier of furniture materials and components.
About the project
LTB was founded in 2004. It offers a wide range of furniture materials and components, a field in which customers need information about suitable products and clarification of the details of their enquiry.
CRM implementation
BSMGROUP’s project for LTB covers CRM implementation. These systems help organise customer relationships and make information about interactions available within a shared structure.
CRM for a furniture materials supplier
When working with materials and components, CRM helps retain the context of an enquiry: what a customer is interested in and which questions have already been discussed. A communication history is useful when resuming a conversation or handling repeat enquiries for new projects.
Case studies
DOMINO — a major DIY hypermarket in the region
A CRM project for DOMINO, a brand offering building, renovation, home improvement and gardening products.
About the project
DOMINO is a brand and registered trademark of Terminal West Trading LLC. Operating since 2015, the company offers products for living and working spaces, from construction and renovation to home improvement and gardening.
CRM implementation
BSMGROUP’s work for DOMINO covers CRM implementation. These systems are designed to manage customer relationships and organise information about customer enquiries.
CRM in retail
With a varied product range, shoppers’ enquiries can differ considerably. CRM helps retain a communication history and put each new enquiry in the context of earlier conversations. In retail, it is a tool for working systematically with customer information.
Case studies
MIDEA — a leading global appliance and HVAC brand
A CRM project for Midea, an international technology group working in home appliances and HVAC.
About the project
Midea Group was founded in 1968 in Guangdong, China. The company works in home appliances, heating, ventilation and air conditioning systems, robotics and smart logistics.
CRM implementation
BSMGROUP’s work for Midea covers CRM implementation. A customer relationship management system is a tool for organising enquiries and information about customer communications.
CRM for appliances and HVAC
Customers in this industry enquire about different equipment categories. CRM helps retain the context of those enquiries and the history of conversations. For a company with a broad product range, it offers a practical way to structure customer information and handle requests consistently.
Case studies
RETCO — website design & development
We developed RETCO’s corporate website and designed its interface.
About the project
RETCO is an electrotechnical company based in Rustavi, working with energy infrastructure in Georgia. We developed the company’s website and designed its interface.
Website design
We designed the pages and interface to present RETCO’s services and completed projects. The design brings together text, imagery and navigation in a consistent structure.
Corporate website development
We built a website with sections covering the company’s activities, services and products, completed projects, news and contacts. Visitors can explore RETCO’s work and find how to contact the company.
Visit the RETCO website ↗