Yandex Direct advertising with a clear campaign structure

Choose the acquisition scenario

For search, we examine queries from people who have already identified a need. For network placements, we separately discuss audiences, content and graphic assets. The initial campaign mix follows the objective and available budget rather than enabling every format at once.

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Checks before configuration

We need your offer, website, geography, customer languages and criteria for a qualified inquiry. We check format availability, language restrictions and the conditions of the particular account. A translated page does not mean that every language is supported in every advertising format.

• Campaign history and spending, if advertising has already run.
• Products or services that are actually ready for sale.
• Access by invitation and an approval contact.
• Placement budget and readiness of the required assets.

Configuration and handover

We group queries by intent, prepare negative keywords and ads, and match groups to appropriate pages. Autotargeting settings and placements are considered within the agreed campaign scope. We verify the selected measurement goals: a page view, an intention to contact you and an inquiry received are separate indicators.

• Campaign structure and its main restrictions.
• Copy and assets approved before activation.
• Goal checks and a list of necessary corrections.

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Management based on actual searches

After the agreed launch, we review search phrases and spending, exclude irrelevant inquiries and assess lead quality with your team. Reporting content and management frequency are defined in advance. When the data is insufficient, we say so and agree the next step that can be checked.

Spending and separately scoped work

The media budget is separate from our service fee. The assessment depends on the business areas, formats, assets and measurement setup. Extra pages, complex integrations, graphic production and call tracking require separate agreement. Ad review decisions and auction outcomes are outside the guaranteed service scope; the proposal does not promise a set number of sales.