Begin with business questions
We define the decisions that reports should support: budget allocation, page assessment or inquiry quality. Channels, reporting period, main services and the outcome owner are recorded. Views and clicks help explain behavior but cannot automatically be treated as sales.
Prepare an event plan
We separate offer views, contact clicks, successful form submissions and inquiry registration in the receiving system. Every event has a condition, evidence source and required parameters. We agree which actions matter most for business evaluation. Passing a sales outcome from CRM is treated as a separate connection with verifiable data.
- Event names with unambiguous firing conditions.
- UTM tags and source naming rules.
- The difference between contact intent and a confirmed inquiry.
Check your current setup
We need your website, trackers and forms, current report descriptions and access by invitation. Duplicate events and unclear conditions are examined, and actions are checked on agreed pages. Where access permits, event validation tools are used. Test and internal visits are identified separately; receiving an event does not prove that an inquiry reached an employee.
What the team receives
The result includes a measurement map, completed configuration and checks, metric definitions and an agreed report. We show which stages are confirmed, which need an integration and where data is unavailable. For advertising conversions, we separately define the relationship between source and action so campaign decisions use an understandable signal.
- Events, parameters and responsibilities for maintaining them.
- Control examples with observed outcomes.
- Data limitations and the next work required.
Scope and data handling
The estimate depends on the platform, forms, event count and external systems. Analytics configuration does not automatically include call tracking, order processing or CRM integration. Paid services and additional channels are assessed separately. Access, data requirements and exclusion of personal content from event parameters are agreed. Installing a new tracker cannot reconstruct history that was never measured.
Describe the decision missing reliable data
Send your website and an example of reports differing from actual inquiries. We will identify what to check and which measurements to prepare.